认证概述
The PG电子官方平台注册 数字广告运营证书 (DAOC) is the highest industry credential for digital ad operations professionals. Individuals who earn the PG电子官方平台注册 Digital Ad Operations certification have demonstrated their knowledge and competency in the area of digital ad operations, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DAOC designation.
Digital ad operations professionals work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, 包括创意管理, 启动确认, 和步调确认. 这包括提供质量保证, 日志记录交通, 正在做竞选报告, 条目的建议, and reviewing the status of campaigns in order to optimize their performance, 同时协助广告销售, 市场营销, and Product teams in formulating media plans.
Successful and knowledgeable digital ad operations professionals should have a fundamental understanding of these seven areas covered in the exam:
- 执行活动启动
- 管理生活活动
- 新兴技术管理
- Creating, Maintaining, and Documenting Product Offerings
- 管理事件
- 库存管理与完整性
- 管理客户和合作伙伴关系
常见问题
认证过程
1) 接触PG电子官方平台注册
Before starting the application process, PG电子官方平台注册 Members can 接触PG电子官方平台注册 支付考试费用. Paying with PG电子官方平台注册 will reduce the exam fee from US dollars to Canadian (i.e. instead of paying $500 USD you would pay $500 CDN).
非成员国 can start their application directly on the PG电子官方平台注册我们网站 然后跳到第三步.
2) 申请认证
After obtaining your discount code from PG电子官方平台注册, all applicants will need to apply for certification on the PG电子官方平台注册我们网站.
During the application process you will be asked to submit your payment for the exam, 在这里 you will enter discount code which will reduce your fee to $0 since you would have already paid (接触PG电子官方平台注册 以获取您的独特代码).
3) 安排你的考试
The exam can be scheduled and taken at anytime at one of the many Pearson test centres throughout Canada. 你可以找到离你最近的考试中心 在这里.
4) 研究!
通过复习来准备考试 PG电子官方平台注册 Digital Ad Operations Candidate Handbook 和 考试蓝图.
参加考试
The 2-hour computer-based exam is offered in a controlled test centre (Pearson VUE). When you arrive at the testing facility you will need to provide two (2) IDs that match your application name.
The exam contains 100 multiple-choice questions covering four (4) basic areas:
- 执行活动启动
- 管理生活活动
- 支持广告运作计划
- 管理事件
You will be given a pass/no pass mark immediately at the centre with the certification mailed to you a few weeks after.
考试费用
PG电子官方平台注册 is offering its members preferential rates compared to the standard PG电子官方平台注册 US rates, 参见下面的定价. If you are not yet an PG电子官方平台注册 member but would like to join, please 点击这里.
| PG电子官方平台注册成员 | 非成员国 | |
|---|---|---|
考试费用 (includes a $50 non-refundable application fee) |
500美元+ HST /销售税 | 600美元+ HST /销售税 |
重考费 (如考生第一次未通过) |
125美元+ HST /销售税 | 175美元+ HST /销售税 |
取消费用 (with > 24 hours notice) |
$0(已退还考试费用) | |
取消费用 (提前24小时通知，我.e. “不显示”) |
$115 | |
*请 note that the Certification fees are in Canadian dollars. 请 PG电子官方平台注册 重考任何一门考试.
*提供团体费用， PG电子官方平台注册 的更多信息
All candidates that apply for the DAOC certification will have 6 months following their application date to successfully complete the DAOC examination
认证要求
The requirements for earning the DAOC certification are:
- 同意遵守和支持 道德规范.
- Electronically sign the PG电子官方平台注册 Consent Statement.
- 通过DAOC考试.
验证一个认证
The Certification Department of PG电子官方平台注册 shall release the name and certification status of those who have successfully completed the Digital Certification examinations and who have met all certification requirements upon request. 请 email Certification Department of PG电子官方平台注册 at certification@iab.com with the candidate’s full name, company and title.
重新认证
The PG电子官方平台注册 Digital Ad Operations Certification expires after two years. 维持你的认证, all candidates must first demonstrate continued work in Digital Ad Operations, as defined as a minimum of 12 months total employment out of the previous 24 months in addition to one of the below options.
1) Accumulate 24 continuing education credits via conferences, 学习会话, 在线研讨会, 培训, 等. 赚学分很容易. Credits must be related to the competency requirements of the Digital Ad Operations certification examination. 看看合格.
OR
2)重考. You should apply at least three months before their certification is due to expire in order to have sufficient time to schedule and take the exam in a test window.
To apply for re-certification please contact PG电子官方平台注册 at certification@iab.com